moodboardaesthetic

🎨Your color palette can make or break your brand.

Colors send a powerful message to your audience that could be misconstrued if used incorrectly.

Imagine a fast food store like McDonald's using blue. Blue is the least natural color for food. We wouldn't be salivating over french fries with blue packaging. 🍟

Imagine a law firm using orange.🍊Orange is happy and lively and fun and while those are ideal for life in general, a law firm's brand colors should inspire trust and knowledge.

🥜Imagine if Reese's peanut butter cup is packaged in Purple. It doesn't quite fit the narrative, does it? Orange and yellow are perfect for Reese because they make you feel good even though the product is junk food. The colors are also close to peanut butter so it's communicating what the product is all about.

Have you also wondered why famous coffee companies☕ use Greens and Browns for their color palette (Starbucks, Tully's)? Green and brown are natural, earthy colors. It denotes authentic sources and the purest products.

Colors are indeed important for branding and marketing. You must choose the right ones for your business.

Don't have a branding guide yet? I can help you. Visit my website at https://anisilconanan.mystrikingly.com/ and see how we can work together.

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Source: https://one6creative.com/what-does-your-colour-palette-say-about-your-brand/